What is web content writing? How to write for the web?

Writing web content must follow certain rules for your business website to be visible on Google. You can indeed improve the natural referencing of your website thanks to quality content optimized for the web. But what is web content writing and what is its added value in the visibility of your business on the Internet?

What is web content writing?

Writing web content concerns all types of content for the web. The rules of writing differ from those of the written press. Content written for the web must meet the requirements of search engines, its writing must be:

• Concise,
• Quickly understandable,
• Dynamic,
• Interactive with comments and hyperlinks.

The message conveyed by the web content can be:

• Institutional,
• Commercial,
• Informative

Writing web content can be intended for:

• A website, a blog article,
• A newsletter,
• The description of a video,
• A product sheet on an e-commerce site,
• A white paper,
• A publication on social networks 
• Writing web content has given birth to a new web profession: the web editor.

What are the goals of content writing?

Writing web content is one of the pillars of natural referencing (SEO). Search engines value websites that contain content that provides a relevant response to the request made by the Internet user.

 The more content a website offers, the more likely the Internet user will be to find an answer to his request. Producing qualitative content can be the object of a strategy of conquering visitors, we speak of content marketing.

Writing content for the web must participate in the following objectives:

•        Allow a good understanding of the message (s) thanks to clear, coherent, and complete information,
• Convince the reader with examples or quotes from reliable sources,
• Improve the positioning of your web pages and develop your audience,
•  Retain your visitors by arousing their interests through the diversification and originality of your content, 

Search engines are placing more emphasis than ever on the quality of editorial content. Many factors influence the ranking of your website: the variety of texts, the terms used, the number of words, 

The content of your website has a very strong influence on improving its positioning. It is not enough to repeat the same keyword several times on a page to increase the visibility of this content! Search engines prioritize the quality of the content and the relevance of the information.

How to produce quality web content?

Quality content positively influences your SEO and writing web content should appeal to both Internet users and search engines.

Here are some guidelines to follow when writing text content for the web:

1. A short title (between 4 and 10 words), unique and catchy for each page,
2. Content that is explicit and understandable by the target audience,
3. A catchy hat of about fifty words, the first lines of the content should give part of the answers to encourage the reader to continue,
4. Structuring of the different paragraphs for a good hierarchy of information, from the general idea to specific points and not the other way around,
5.  Airy and punchy text, reading must be easy and fluid
6. Short sentences (less than 20 words if possible) and if possible without spelling mistakes,
7.  One idea per sentence and one article or one page = one theme,
8.  The number of occurrences (density) of the keyword must be measured (beware of keyword stuffing),
9.  Writing unique texts (ban duplicate content),
10.  An article (or page) must contain at least 300 words.

Good to know: If you use all the "variations" of the keywords used in your web content, you may be able to exploit the long tail. The use of the long tail makes it possible to reach more qualified visitors.

In short,

While the design of a website is important, the quality of the text content is even more so. Writing web content is the cornerstone of SEO. It makes your site visible in search engines and helps build user loyalty. Quality web content gives credibility to your speech and your offer, it generates visits and can even trigger the act of purchase!

If you want your site to be visible on Google, consider integrating content writing into your website creation budget. For more information for best content writing services, uk contacts us!