5 Marketing Trends Major to adopt in 2021

2021 isn't just a fantastic plan (get it?). It's a plan to achieve results at the end of the century. With just a few months remaining of the year, digital marketers that want to remain ahead of the pack must be prepared for what 2021 might bring and the best way to adjust to it. The problem with online marketing lies in that no one can know the best way to go until we've tried it. Like we don't know the precise science behind how Google performs on its SERP, we must take a leap of faith with only one eye open.

With Google updates affecting our traffic speeds (we're discussing the brand new Core Update) and their complete no-follow saga or the GDPR and predicting the 2021 year's events can assist us in riding the waves and keeping seeing growth in conversions.

With all the hype that we could create, however, one thing is sure: user experience will be the ultimate mainstay of every digital endeavor. With Google shifting from being a search engine to becoming an answer engine and Amazon Alexa becoming your new BFF, the focus is on making the life of your use more straightforward. So, with this in mind, what is 2021 going to be like? What are we able to expect?

These are five trends for 2021 that will surely yield.

Position Zero SERP

1.    Position zero isn't a new concept, and it was first introduced in 2014 by Google back in 2014. The sad reality is that businesses are just beginning to optimize for it even though it's been six years since its introduction. As you might have guessed, there's no place 1 on the Google SERP anymore. A no-click response is displayed instead (also called #0. This change was made to assist users in reducing the number of clicks that he or they must make to obtain the information they sought. Position Zero includes featured snippets of content, YouTube videos as well as charts and images. Optimizing for position zero will require modifications to the structure of content and best practices to follow. The most commonly used positions zero results are responses in the five W's (who is, what, when, where, and the reason). How-to's and instructions (listicle) answers are also typical to find in the position zero answers. It doesn't matter if it's an ingredient list, how to construct a gadget or a simple step-by-step answer; these are frequently seen in the featured excerpts. Definitions are standard, and so are definitions.

Voice Search

2.   Voice search is gradually becoming more commercialized. Despite being unfamiliar with the concept, companies need to start making plans and adopting best-practice strategies to benefit from this technology wave. Indeed, there will need to change the culture before voice search is as commonplace as text-based searches; however, the future is voice-activated. As consumers, we've been taught to use text. Switching to voice search will require some time, but companies aren't waiting to get onto the bandwagon. What exactly does voice search appear like? Most voice searches are conducted in private spaces due to available technology (i.e., Ok, Google, or Amazon Alexa). Research shows that location-based queries are currently the most popular category of the most popular voice searches, and optimizing the performance of your Google My Business will be an absolute must in our book. Please read our guide on five methods to optimize your content for voice searches to learn more.

Bots

3.    Bots continue to make appearances in 2021, just as they have in the past. This isn't something new but will continue to witness through 2021 due to the rise of AI. Chatbots started as instant responses to basic questions, but they're becoming adept at handling more complex queries. AI is fast becoming the most significant commercial chance for companies. AI is more than chatbots. Artificial intelligence is set to become the primary driver for numerous digital strategies. From email personalization and customization to content creation for strategic purposes, suggestions for e-commerce, and product recommendations, including natural language processing to support voice search!

More Data Regulations

4.    It might not be like the excitement of the rise of more sophisticated AI or voice-based search technology, but regulating data is certainly something that can't be overlooked. Given the many faux-pas Facebook, Google, and other tech giants have committed with information leaks; security will be much more strict as we approach 2021. You might be asking why this should affect the marketing department; while it's more of an issue for finance or IT teams, The digital strategies you employ must be thought of. The digital marketing strategies you implement should consider how the information will be stored, collected, and utilized to prevent data breaches and ensure that customers are safe in this data-driven age. The GDPR law approved in 2018 is the beginning of the iceberg. We are likely to see other regulations to be introduced as we enter an era of new technology. 2021 will witness a surge in providing consumers with what data they want to share on the internet. Although it is challenging to establish things like ROI (that used to be based on cookies), Digital marketers should expect an increase in lifespan value. Why? Data protection is a part of the more significant aspect of taking care of your client, and one who is loyal will return time and time when you play the game correctly (and honestly! ).

Social Commerce (shoppable tags)

5.    E-commerce is no longer a place inside their respective silos, as independent websites. In 2021, we will see an increase in e-commerce initiatives integrated within websites that are social. Instagram is already leading this trend by introducing tags that can be purchased and the Shop tab on its Explore page. But these platforms aren't just the sole enabler to social shopping. Instant messengers are also growing to take advantage of the potential. Social media messaging platforms (think Facebook Messenger) are outperforming ROI over its electronic marketing rival. Social commerce significantly differs from social media advertising (SMM). The objective of a campaign on social media is to bring users to the company's website to buy or convert. However, social commerce allows the customer to go through checkout and never leave the social network. It is a tremendously efficient method of letting your customers (new and returning) traverse the entire purchase funnel. Consider this: if your customers are already using social media platforms, why would you add the unnecessary step of asking them to leave the website to buy your product? Social commerce drastically shortens the buying process. That is, you're practicing the Amazon-coined one-click purchase. All of this translates to a decrease in abandoned cart prices as you're constantly eliminating incumbents.

2021, it's just a roll off your tongue. With the beginning of the century two months from now, you shouldn't be left behind. Make sure you are prepared for 2021 and into the future by keeping an eye out for trends that will be the most popular. If you'd like a professional opinion regarding how to prepare for 2021 and ensure that it is your most successful year to date, reach out to Digital Squad. Digital Squad. With decades of experience helping clients get to the top of their game with original and effective white hat marketing methods, we can assist you in achieving an accelerated growth rate. No matter your conversion goal, we can help you achieve it. Contact Digital Squad, a leading digital marketing agency in UK today, to find out more!