Does Organic Marketing Dead? 5 Tips to Boost Your Social Media Growth.

Learn how organic marketing can increase your social reach to find the perfect balance between organic and paid content.

 It's well known that the powerhouses of social media like Facebook and Instagram restrict the reach of your organic content.

Have you seen that well-crafted caption and elegant infographic you designed?

 In the average, just 6 percent of your customers will even see the advertisement in the event that you invest money into it.

 Facebook is at a saturation point that is, there were more than 2.4 billion active users at the time of this writing in the Facebook platform. But, it's an important channel for brands to find to engage with and market their content both organic and paid.

 Businesses and brands are always competing for our attention. They're desperate to make it into your news feed , and rival kitten videos and your friend's regular pub-check-ins.

What is the reason Facebook Limited Your Reach on Organic Search?

Facebook has increased at a rapid pace over the last decade. It is a major factor in our lives. That's the reason that in 2018 the decrease in the number of users led to major changes to the way that we were fed newsfeed information.

Fighting The Algorithm

Two major changes were made in the way Facebook prioritizes the content in our news feeds:

Mark Zuckerberg announced that users should "expect to see more from friends, family, and groups" and less from "businesses, brands, and media".

It was also revealed that this change could reduce participation for all Pages across the network

To summarize: in the effort to make users more engaged more, there's a shift in focus on brand-name content and more focus on the people we are most likely to interact with on the internet.

What does this mean? That Organic Growth is Over?

Yes. There are limitations on how quickly your business can expand organically due to the limitations of organic reach.

Organic vs Paid 

Remember that paid content is crucial for those who want to increase your online web presence.

 Paid advertisements on Facebook should be an essential component of your digital plan. It is possible to reach your target audience instantly and it is especially efficient when you target it correctly.

If you mix high-quality content with ad targeting that is effective it is possible to get a high return on investment. The subsequent reach is more likely bring about organic engagement as well. A winner!

But the positive side is the fact that growth organically is feasible and, more importantly, important.

It's an effective tool that you can make use of to build your online presence without breaking your budget for marketing.

Why is Organic Growth a Suitable Tool for Social Growth?

You'll always have top-quality interesting content that you can be sharing and promoting throughout the year.

It is possible to determine which type of content is most effectively for your company prior to making a decision on the funds

It is a fantastic chance to develop your voice tone and develop your creative skills particularly if you have operating a small business.

Organic posts enable you to communicate with your fans and followers in a private capacity

Organic marketing could be less effective, but it helps establish a solid web presence to promote your company. Contrary to this, the growth via paid ads could decrease substantially as you budget increases and is also more affordable.

 If you're aware of the advantages, it's time to incorporate these into your natural marketing plan:

The Top Five Tips to Increase Your Social Media Growth Organic Marketing

Quality over Quantity

Every post should be counted. Each piece of content that you write should be valuable to the feed of your audience. It doesn't matter if you are creating stunning images, sharing useful advice or even blogs to make it worthwhile, do it well.

Timing is everything

Utilize social media analytics to determine the demographics of your followers. Which people are online and at what times? National holidays, time zones and various times of the day can have a significant influence the organic (and earned) reach.

Consistency Is Key

While growth can create a solid base for your brand's image it is the consistency that will keep your brand strong and keep loyal customers. A consistent feed will establish your brand's images that are consistent and your values, which users will instantly associate with your brand.

Be Authentic

Authentic and engage with your followers. Maintain your tone of speech and be a bit more personable too. Your readers are more likely to be engaged with your posts because of it. Have you heard of the 80/20 rule? It's a great principle to adhere to for maximum engagement. The majority of your posts on social media should draw attention to your target audience, and 20% should highlight your offerings.

Video = Views

Video has more interaction than images. Facebook proves it is a big fan of video, too! In 2019, over 80% of all traffic on the internet is video-based - an astounding figure for notes which is expected to increase in 2020. If you're not able to access to the latest equipment, there's numerous applications and methods to make an engaging video to promote your business.

Do you feel like you're constantly fighting the Facebook Algorithm?

Here's What We're Telling You:

·         Don't let yourself be discouraged. Be aware that all brands on Facebook are affected by the algorithm change. Are affecting everyone, from large international companies to smaller ones.

·         Consider Facebook or Instagram as platforms that are paid. The organic reach of these platforms is steadily declining. Decline across all social platforms.

·         Facebook is a global leader. You can expect other social networks to follow with respect to organic reach

·         Utilize other social media platforms like YouTube, Snapchat and Instagram. They are still a huge opportunity for massive organic growth.

·         Last but not least: Don't quit! Make sure you have a solid online presence, and then share high-quality content with your followers. it will create an organic and sustainable engagement over the long term.